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1

Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

Trusov, Michael, Bucklin, Randolph E, Pauwels, Koen

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 427 KB

english, 2009

2

Social Media Metrics — A Framework and Guidelines for Managing Social Media

Peters, Kay, Chen, Yubo, Kaplan, Andreas M., Ognibeni, Björn, Pauwels, Koen

Journal:

Journal of Interactive Marketing

Year:

2013

Language:

english

File:

PDF, 1.11 MB

english, 2013

3

Consumer Attitude Metrics for Guiding Marketing Mix Decisions

Hanssens, Dominique M., Pauwels, Koen H., Srinivasan, Shuba, Vanhuele, Marc, Yildirim, Gokhan

Journal:

Marketing Science

Year:

2014

Language:

english

File:

PDF, 671 KB

english, 2014

4

The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

Slotegraaf, Rebecca J, Pauwels, Koen

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 287 KB

english, 2008

5

Selecting Predictive Metrics for Marketing Dashboards - An Analytical Approach

Pauwels, Koen, Joshi, Amit

Journal:

Journal of Marketing Behavior

Year:

2016

Language:

english

File:

PDF, 572 KB

english, 2016

6

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Pauwels, Koen, Weiss, Allen

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 425 KB

english, 2008

7

App Popularity: Where in the world are consumers most sensitive to price and user ratings

Kuebler, Raoul, Pauwels, Koen, Yildirim, Gokhan, Fandrich, Thomas

Journal:

Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 1.19 MB

english, 2018

8

The formation, evolution and replacement of price–quality relationships

Pauwels, Koen, D’Aveni, Richard

Journal:

Journal of the Academy of Marketing Science

Year:

2016

Language:

english

File:

PDF, 959 KB

english, 2016

9

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

Koen Pauwels, Jorge Silva-Risso, Shuba Srinivasan and Dominique M. Hanssens

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 2.88 MB

english, 2004

10

Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling

Kocas, Cenk, Pauwels, Koen, Bohlmann, Jonathan D.

Journal:

Journal of Interactive Marketing

Year:

2018

Language:

english

File:

PDF, 638 KB

english, 2018

11

Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors

Van Heerde, Harald J., Gijsbrechts, Els, Pauwels, Koen

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 968 KB

english, 2015

12

What’s wrong with the modern evolutionary synthesis? A critical reply to Welch (2017)

Tanghe, Koen B., De Tiège, Alexis, Pauwels, Lieven, Blancke, Stefaan, Braeckman, Johan

Journal:

Biology & Philosophy

Year:

2018

Language:

english

File:

PDF, 711 KB

english, 2018

13

Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets

Pauwels, Koen, Erguncu, Selin, Yildirim, Gokhan

Journal:

International Journal of Research in Marketing

Year:

2013

Language:

english

File:

PDF, 601 KB

english, 2013

14

Private-Label Use and Store Loyalty

Kusum L. Ailawadi, Koen Pauwels and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 2.16 MB

english, 2008

15

Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media

Ilhan, Behice Ece, Kübler, Raoul V., Pauwels, Koen H.

Journal:

Journal of Interactive Marketing

Year:

2018

Language:

english

File:

PDF, 1.17 MB

english, 2018

16

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

Pauwels, Koen, van Ewijk, Bernadette

Journal:

Journal of Interactive Marketing

Year:

2020

File:

PDF, 775 KB

2020

17

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance

Bezawada, Ram, Pauwels, Koen

Journal:

Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 226 KB

english, 2013

18

Retail-Price Drivers and Retailer Profits

Nijs, Vincent R., Srinivasan, Shuba, Pauwels, Koen

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 280 KB

english, 2007

19

Practice Prize Paper —Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Wiesel, Thorsten, Pauwels, Koen, Arts, Joep

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 285 KB

english, 2011

20

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Koen Pauwels, Dominique M. Hanssens and S. Siddarth

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 3.63 MB

english, 2002

21

Who Benefits from Store Brand Entry?

Pauwels, Koen, Srinivasan, Shuba

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 331 KB

english, 2004

22

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin and Koen Pauwels

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 2.24 MB

english, 2009

23

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

de Haan, Evert, Wiesel, Thorsten, Pauwels, Koen

Journal:

International Journal of Research in Marketing

Year:

2015

Language:

english

File:

PDF, 1.16 MB

english, 2015

24

Demand-Based Pricing Versus Past-Price Dependence: A Cost–Benefit Analysis

Srinivasan, Shuba, Pauwels, Koen, Nijs, Vincent

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 260 KB

english, 2008

25

Private-Label Use and Store Loyalty

Ailawadi, Kusum L, Pauwels, Koen, Steenkamp, Jan-Benedict E.M

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 93 KB

english, 2008

26

Product Innovations, Advertising, and Stock Returns

Srinivasan, Shuba, Pauwels, Koen, Silva-Risso, Jorge, Hanssens, Dominique M

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 354 KB

english, 2009

27

Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity

Srinivasan, Shuba, Rutz, Oliver J., Pauwels, Koen

Journal:

Journal of the Academy of Marketing Science

Year:

2016

Language:

english

File:

PDF, 707 KB

english, 2016

28

Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment

Pauwels, Koen, Neslin, Scott A.

Journal:

Journal of Retailing

Year:

2015

Language:

english

File:

PDF, 1.44 MB

english, 2015

29

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Koen Pauwels and Allen Weiss

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 2.71 MB

english, 2008

30

Demand-Based Pricing versus Past-Price Dependence: A Cost-Benefit Analysis

Shuba Srinivasan, Koen Pauwels and Vincent Nijs

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 1.93 MB

english, 2008

31

You’ve got Mail! Explaining individual differences in becoming a phishing target

Lies, De Kimpe, Michel, Walrave, Wim, Hardyns, Lieven, Pauwels, Koen, Ponnet

Journal:

Telematics and Informatics

Year:

2018

Language:

english

File:

PDF, 977 KB

english, 2018

32

Modeling Dynamic Relations Among Marketing and Performance Metrics

Pauwels, Koen H.

Journal:

Foundations and Trends® in Marketing

Year:

2018

Language:

english

File:

PDF, 1.77 MB

english, 2018

33

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Kübler, Raoul V., Colicev, Anatoli, Pauwels, Koen H.

Journal:

Journal of Interactive Marketing

Year:

2019

Language:

english

File:

PDF, 1.40 MB

english, 2019

34

How Online Consumer Segments Differ in Long-term Marketing Effectiveness

Reimer, Kerstin, Rutz, Oliver J., Pauwels, Koen

Journal:

Journal of Interactive Marketing

Year:

2014

Language:

english

File:

PDF, 531 KB

english, 2014

35

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

Pauwels, Koen, Silva-Risso, Jorge, Srinivasan, Shuba, Hanssens, Dominique M.

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 132 KB

english, 2004

36

How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 255 KB

english, 2004

37

When Do Price Thresholds Matter in Retail Categories?

Pauwels, Koen, Srinivasan, Shuba, Franses, Philip Hans

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 297 KB

english, 2007

38

Winners and Losers in a Major Price War

van Heerde, Harald J, Gijsbrechts, Els, Pauwels, Koen

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 489 KB

english, 2008

39

Mind-Set Metrics in Market Response Models: An Integrative Approach

Srinivasan, Shuba, Vanhuele, Marc, Pauwels, Koen

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 920 KB

english, 2010

40

Product Innovations, Advertising, and Stock Returns

Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso and Dominique M. Hanssens

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 3.09 MB

english, 2009

41

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Rooderkerk, Robert P., Pauwels, Koen H.

Journal:

Journal of Interactive Marketing

Year:

2016

Language:

english

File:

PDF, 646 KB

english, 2016

42

Economic consequences of legal and illegal drugs: The case of social costs in Belgium

Lievens, Delfine, Vander Laenen, Freya, Verhaeghe, Nick, Putman, Koen, Pauwels, Lieven, Hardyns, Wim, Annemans, Lieven

Journal:

International Journal of Drug Policy

Year:

2017

Language:

english

File:

PDF, 431 KB

english, 2017

43

Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry

Colicev, Anatoli, Malshe, Ashwin, Pauwels, Koen

Journal:

Administrative Sciences

Year:

2018

Language:

english

File:

PDF, 283 KB

english, 2018

44

The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits

Zhang, Sha, Pauwels, Koen, Peng, Chenming

Journal:

Journal of Interactive Marketing

Year:

2019

File:

PDF, 1.04 MB

2019

45

[18F]AlF-NOTA-octreotide PET imaging: biodistribution, dosimetry and first comparison with [68Ga]Ga-DOTATATE in neuroendocrine tumour patients

Pauwels, Elin, Cleeren, Frederik, Tshibangu, TÃ©rence, Koole, Michel, Serdons, Kim, Dekervel, Jeroen, Van Cutsem, Eric, Verslype, Chris, Van Laere, Koen, Bormans, Guy, Deroose, Christophe M.

Journal:

European Journal of Nuclear Medicine and Molecular Imaging

Year:

2020

File:

PDF, 1.43 MB

2020

46

How CEO/CMO characteristics affect innovation and stock returns: findings and future directions

You, Ya, Srinivasan, Shuba, Pauwels, Koen, Joshi, Amit

Journal:

Journal of the Academy of Marketing Science

Year:

2020

File:

PDF, 959 KB

2020

47

How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods

Journal:

Journal of Retailing

Year:

2007

Language:

english

File:

PDF, 208 KB

english, 2007

48

Retailer Pricing and Competitive Effects

Praveen Kopalle, Dipayan Biswas, Pradeep K. Chintagunta, Jia Fan, Koen Pauwels, Brian T. Ratchford, James A. Sills

Journal:

Journal of Retailing

Year:

2009

Language:

english

File:

PDF, 476 KB

english, 2009

49

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Pauwels, Koen, Hanssens, Dominique M., Siddarth, S.

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 172 KB

english, 2002

50

Do Promotions Benefit Manufacturers, Retailers, or Both?

Srinivasan, Shuba, Pauwels, Koen, Hanssens, Dominique M., Dekimpe, Marnik G.

Journal:

Management Science

Year:

2004

Language:

english

File:

PDF, 191 KB

english, 2004

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